Archive for March, 2005

MarketingSherpa does case study on my blog marketi…

Tuesday, March 8th, 2005
MarketingSherpa does case study on my blog marketing ways

The marketing experts over at MarketingSherpa published a case study on how I use blogs to sell real estate. Blogs sell property quick, for top dollar! Especially when you have a Realtor who happens to be a blog guru. I closed over $2 million in sales last year simply from blogging, and I’m the only Realtor in Florida’s Tampa Bay area who uses a blog to connect with you, my clients, buyers, sellers and interested readers. Here are some more links to the case study and here’s a snippet from it:

RESULTS: Of the average 3,000 visitors who click to Mudd’s blog each month, roughly 1% turn into qualified leads who contact him. The majority of these are baby boomers from Northern states.

“Virtually anything I write about, I get phone calls or emails from people interested in buying that kind of property. I posted something about a condo conversion just recently and got three phone calls from investors who want to do condo conversions.”

He adds, “When I posted my exclusive about Trump Tower Tampa, my email box blew up with inquiries about it.” One of those inquirers went through Mudd to plunk down a hefty deposit on a $1.2 million condo.

Mudd has also landed guest blogging gigs with three sites, including the respected realty publication Inman News. His more than 3,000 hotlinks from these have helped push his main home site higher in search engine rankings and resulted in roughly 12,000 visitors per month.

Stay tuned. I’m working with some investor-developers on condo conversions, and when it’s time to market the condos you can be sure that a custom blog will be a part of the campaign to market them and the projects. Some agents create webpages for listings, but what they really need to do is create a custom blog for each one.

Oh, and by the way, I’ve launched two new links to my website. Here they are:

www.LuxuryHomeInTampaBay.com

www.LuxuryCondoInTampaBay.com

Around the Web:

Knee Deep: How To Turn Your Blog Into A Sales Machine

Thinking Home Business: Blogging for Sales

MaaMaw’s Morsels: Bloggers… 7 Practical Sales Tactics

-John Mudd

“Mr. Real Estate”

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Tampa Bay boasts no housing bubble Robert Trigaux…

Monday, March 7th, 2005
Tampa Bay boasts no housing bubble

Robert Trigaux’s column in today’s St. Petersburg Times (thanks again for featuring us last week) is right on the money when it comes to Tampa Bay area home and condo values. Here’s a snippet from the column:

Are we in a real estate bubble? Not here.

Market experts look for at least another year of double-digit appreciation. Most of the credit must go to mortgage rates that remain stubbornly below 6 percent - lower than the 6.5 to 7 percent range Federal Reserve chairman Alan Greenspan and his merry team of interest-rate hikers would like.

There are some red flags to watch:

* More people are speculating in real estate as an alternative to the stock market. A new National Association of Realtors study shows that nearly one in four of all homes purchased in 2004 was for investment. Another 13 percent were vacation homes.

In addition, a record 2.82-million second homes were sold in 2004, up 16.3 percent from 2003. The investment home component rose 14.4 percent to 1.8-million sales in 2004 from 1.57-million in 2003. Vacation home sales rose 19.8 percent in 2004.

The typical vacation home buyer is 55 years old and earned $71,000 in 2003. Investment property buyers had a median age of 47 and earned $85,700, the study found.

“We’ve seen a shift over the last few years with a growing number of second-home buyers purchasing primarily for investment,” NAR chief economist David Lereah says.

* Increasingly, an investment practice known as “flipping” is used to buy and sell distressed or undervalued property, often without any renovations. The boom in condominiums has accelerated this trend to the point where condos are sometimes bought and sold for profits, multiple times, even before they are built. That’s happening more often in the Tampa Bay area, a trend that has been honed to perfection in the condo-canyon-crazy scene of South Florida.

According to the San Francisco mortgage data company LoanPerformance Inc., about 8.5 percent of mortgages nationwide in the first 11 months of 2004 were taken out by people who did not plan to live in the houses themselves. That’s up from 5.8 percent in 2000.

* Waterfront property remains a high-price obsession. A recent Wall Street Journal real estate analysis of home price changes in 1,200 zip codes found that “waterfront access was the feature many of our fastest-appreciating towns shared.”

One such town mentioned in that analysis is St. Pete Beach, where housing prices (median price: $410,000) soared 22.7 percent last year and doubled in the past five years. The town, described by the Wall Street Journal as “once a sleepy retirement mecca and vacation retreat for the likes of Clarence Darrow and Al Capone,” now is awash in new condo projects with starting prices of $700,000.

* Rising interest rates are coming. Yes, mortgage rates have stubbornly refused to break the 6 percent barrier. But that day is coming. The curve ball is that houses bought by investors often are paid for with adjustable rate mortgages because ARM rates start low and investors assume they will sell their properties before rates adjust upward too much.

That makes for an interesting bet. It assumes interest rates will not rise rapidly, but that housing appreciation will. If that does not happen? According to the Mortgage Bankers Association, one third of all home mortgages are now adjustable, meaning the carrying costs of investment homes that are not selling could get expensive in a hurry.

The latest numbers from the Office of Federal Housing Enterprise Oversight show a steep slowdown in quarterly house price increases in the fourth quarter of last year, slipping to 1.69 percent from 4.79 percent in the third quarter.

The bottom line is: Don’t hold your breath waiting for a local bubble to burst. Too many darn people keep wanting to move to Florida.

The giddy appreciation days, though, are slowly nearing an end. I like the way Morgan Stanley’s chief U.S. economist Richard Berner puts it. Home prices are likely “to rust, not bust.”

There’s still room for appreciation, though, and I would not expect a slowdown this year, but within the next two to three years a slowdown in Tampa Bay area property price appreciation is definite. The question is, though, for how long? Previous price appreciation slowdowns did not last very long, even with events like September 11 causing a cease in sales for five to six months. The best thing for anyone to do who doesn’t want to pay higher prices is to buy now, as there is no bubble, and prices will likely increase in the future, not sink.

-John Mudd

“Mr. Real Estate”

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Home sales boom for luxury estate homes Tampa Bay…

Saturday, March 5th, 2005

Home sales boom for luxury estate homes

Tampa Bay’s most expensive luxury waterfront home, courtesy the St. Petersburg Times.

Money Magazine reports that luxury home sales priced in eight figures…



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source: Home sales boom for luxury estate homesTampa Bay…

Home sales boom for homes priced in eight-figure r…

Saturday, March 5th, 2005

Home sales boom for homes priced in eight-figure range


Tampa Bay’s most expensive luxury waterfront home, courtesy the St. Petersburg Times.

Money Magazine reports that luxury home sales priced in eight figures grew rapidly in 2004, with well-over 20 thousand homes priced at $1 million-plus selling rapidly in ever-growing numbers. Sales of homes priced over $10 million increased by 56 percent. Florida is joined by New York in California in being well-known for its largesse selection of luxury homes, but these prime locations are no longer alone.

The market for eight-figure homes goes beyond the traditional elite real estate markets in New York, California, and Florida; $10 million-plus homes can be found now in many regions.

Florida luxury homes, though, are still the most exquisite in the nation for the money, so if you’re seeking a beautiful luxury home to call your own, contact me now so I can help you get the best luxury home for your dollar.

-John Mudd
“Mr. Real Estate”

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Channel 10 News says Trump Tower Tampa to make pri…

Thursday, March 3rd, 2005
Channel 10 News says Trump Tower Tampa to make prices go up

WTSP-CBS Channel 10 News says Trump Tower Tampa will make Tampa prices skyrocket, and Trump’s man in Tampa (one of them, at least) has the top secret information as to why he thinks that’s the case:

KELLY PERDEW / Trump Tower Tampa:
“It’s 10 stories taller than any structure in Tampa, the amenities are out of this world, state of the art, you’ll be able to order food from restaurants in the bottom of the building by touch screen.”

The real estate agent in charge of Trump Tower Tampa says, the future high-rise is setting record market prices. Right now all but one unit has been reserved. Those customers go to contract in about 60-days. After that everyone will have a better idea of what people are really willing to pay, because right now anyone can pull out.

Okay, it’s no secret, never was, but we know of some folks secretly planning a couple of luxury waterfront condo conversion projects, but we don’t dare leak it now with 50 stories of luxury and Trump’s name to compete with. You can read more about the Trump Tower Tampa condo we reserved while you wait.

-John Mudd

“Mr. Real Estate”

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Economist claims building restrictions root of hig…

Wednesday, March 2nd, 2005

Economist claims building restrictions root of high housing prices, First American reports bubble non-existent

While building restrictions can increase housing prices, they cannot be totally blamed for rapid appreciation, as high demand and low supply create the need for new construction, and the opportunity for builders and developers to profit from it. Low interest rates naturally create incentives, but without demand and with high supply, less people buy, and those that do buy do so more slowly. We somewhat agree with the Economist’s argument, but we do not believe it is entirely accurate. Here’s a snippet from their recent article, Restrictions on building can help explain why house prices are so dear
:

AS HOUSE prices have soared in many rich countries in recent years, most observers of the property market have pointed to rising demand as the source of the boom. However, cheap money and rising incomes are not the whole story. Government limits on the supply of new homes have often been overlooked. But they have also helped push up house prices—especially when inflation over a long period is considered.

In markets for, say, carrots or cars, rising demand raises prices in the short run. That encourages producers to make more, which brings prices back down eventually. But houses are no ordinary good: when demand for them rises, increasing the supply can be difficult. Not only do they take time to build: building them at all can be hard, owing to planning laws (known as “zoning” laws in America) governing the use of land, the density of housing and the heights of buildings. In Europe, such restrictions have long been accepted. In America, thanks perhaps to a lower population density and greater popular support for home ownership, the right to build has historically been much less fettered.

Government regulations do increase costs somewhat, but they cannot be entirely to blame for increased housing prices. If incomes rose as quickly as housing prices have in recent years, few would analyze them as they have. Prices will continue to go up for housing here in Florida’s Tampa Bay area, even if the government reduces its current regulations, and even if mortgage interest rates are increased, but appreciation will not always be as rapid as it has been in recent years. Appreciation of a tangible commodity, such as housing, is constant over time; the amount at which it appreciates, however, is not constant over time.

First America’s Dr. Christopher Cagan recently had this to say to Inman News on First America’s recent study on real estate market cycles: “The turning of the business cycle is as inevitable as the turning of the seasons,” says Cagan. “We do not anticipate a crash coming, but we don’t think that it is realistic to continue to expect 20, 25 or 30-percent per-month appreciation rates.” That is the most accurate statement on the housing market’s recent rising appreciation rates.

-John Mudd

“Mr. Real Estate”

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Find luxury homes!

Find luxury condos!